What we do:
Harnessing the power of diverse
thinking to create tools
for growth
The problem:
The old growth model is breaking.
And the tactics that got us this far,
won’t get us much further.
Our belief:
Our methodology:
Winds model
Over 40 frameworks from divergent disciplines
Levante™, our AI tool
A proprietary AI tool to deploy those frameworks at speed
The human layer
A senior team with a proven ability to turn insight into action
Lorna Burt is a strategic leader with a track record of building and scaling brands through unconventional thinking and rigorous problem solving.
She has held senior roles including Strategy Partner at OPC, Strategy Lead at Bow&Arrow, Strategy Director at Leo Burnett, and Co-Founder at White Crow.
She has worked with both global brands and challengers to reframe problems and translate opportunities into meaningful growth.
Andrew Gibson brings deep global experience in shaping business and brand strategy at the highest level.
Previously Chief Strategy Officer at Creature and Global Strategy Director at McCann, he has worked across international markets, leading strategy for some of the world’s most recognised organisations.
He is known for connecting cultural insight with commercial impact, turning abstract challenges into clear and actionable direction.
Our partners:
“East Winds challenged our assumptions in the best possible way. They brought fresh thinking that reshaped our strategy and opened up opportunities we hadn’t seen.”
“Their strength lies in connecting strategy to action; translating insight and opportunity into really tangible recommendations and next steps.”
“Their work had immediate and lasting impact. East Winds brought focus, momentum, and a level of rigour that changed what deliver.”
“What’s impressed me is the speed at which East Winds responds and delivers; they bring momentum without losing focus.”
Our focus:
Three ways we engage to support your growth:
Ongoing strategic stimulus for senior teams
Monthly or quarterly sessions that help reframe challenges, provide provocation and establish clear next steps for investigation
3 week sprint to unlock a specific challenge
3-4 high potential solutions, with light commercial modelling and board-ready narrative
A structured engagement to answer one high-value question
An actionable solution, with operational and commercial mapping, roadmap for go-to-market and internal engagement
Our impact:
We don’t begin with a scope. We begin with the challenge you can’t solve internally.
Lorna Burt
